Best Places to Advertise Your Rental Property
November 24th, 2009The last thing a landlord wants is to lease his rental property to the wrong tenant, or leave it vacant. Finding the right tenant begins by formulating a proper advertising strategy.
If your advertising budget had no limit, you could advertise everywhere (e.g. television, radio, billboards, etc.) Unfortunately, we all know this is not a realistic or cost effective strategy. In order to help you advertise your rental property, I have listed below some of the most effective techniques you can use to advertise your rental property.
- Advertise your rental property online. In my opinion, online advertising is the most effective way to showcase your rental property to thousands of interested renters. Unlike traditional advertising methods (e.g. newspaper), online advertisements allow landlords to display pictures of their property, include a detailed description, display near-by amenities, etc. Online advertising is a must in today’s rental market.
- Create a flyer describing your rental property. For best results, print this flyer in color. Post your flyer on bulletin boards at your work, community halls, churches, etc. Landlords that sign up with RentersOnline have access to flyer’s created specifically for their property.
- Tell family, friends and co-workers about the availability of your rental property. If your rental property contains multiple units (e.g. if you lease multiple apartments in an apartment building) you can also let your current tenants know about your new property for rent. Your tenants may know someone who is interested to rent your property. Never underestimate the power of word-of-mouth advertising.
- Actively seek out a tenant using an online renter profile directory. RentersOnline allows landlords to search our growing directory of renters that are currently searching for a home to rent. Each renter in our directory has completed a Renter Profile outlining important details about themselves (i.e. their desired move in date, preferred location of home, duration of lease, etc.)
- Place a "For Rent" sign in a visible location on your property. For example, if you are renting a house consider placing this sign on your front lawn, or in prominent window. This sign should be easily visible to people driving by your property. Do not forget to place a telephone number on your "For Rent" sign so that you can be easily contacted.
Advertising is the most important factor when it comes to maximizing the number of rental leads you generate for your property. By using the strategies I have listed, you will be in a better position to generate more rental leads.